Beat 1 – The Volvic Box
Originally, the ‘Volvic Box’ was an old cardboard box kept on a high shelf in the studio. Into this were thrown (or carefully placed) printed samples and photos of get-togethers. This first ‘Volvic box’ issue of Beat, as well as being a trip down memory lane, explains the motivations of Heart and the close relationship with the Artists we represent. A selection of commissioned artwork is shown on each of the Artists’ spreads, as well insight into their working practice, technique and interests.
Beat was launched with this first issue, at an exhibition for the agency at the ADC Gallery, New York in 2003.
Cover artwork by Brett Ryder
Brett’s spread includes photos of him facepainting and dressed in a bear mask…
Stencils, textures and prints are shown as examples of the elements that appear in her artworks
The text discusses the relationship between Lara’s fine art practice and her illustration career. One of her abstract screen prints is shown
As close admirers of each other’s work Tom and Scott took the opportunity to ask each other questions via postcard
… the postcard project continues
The text explains Lucinda’s location and reportage work
The text explains Ben’s interest in creating scenes that can be “looked into rather than just at” and his work on a branding book for Interbrand
The text explains the use if white space in Roderick’s artworks and his general intuitive approach to drawing
A photograph shows the ‘Captains Alphabet’ one of many Artists books published by Jonny’s publishing enterprise the ‘Cakes & Ale Press’
A small detail is shown of one of Jason’s washed-up super heroes, from a series of paintings created for a one man show at Pentagram in London